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“Every time they hit send, money is going to pour in, there truly is no saturation point on the number of emails you can send — they all raise money,” notes Kristin Oblander, president of Atlanta-based fundraising firm The Oblander Group, whose past and present clients include Democratic presidential and congressional candidate committees. “The guaranteed revenue stream from the email blasts gives them flexibility to experiment with different subject lines and messages, which is what we are seeing with these.”

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